Fashion and charity - the perfect match

I recently came across this fantastic US website that uses limited edition fashion to boost charitable giving. Community Collection is an online shopping portal featuring designer merchandise for limited periods, with 20 percent donated to charity.

Community Collection launched last month, and works with influential fashion designers to offer “the most current fashion and accessories” around. Each designer — from a roster which currently includes Tibi, Helmut Lang and Diane Von Furstenberg — is paired with a charity. When an item is bought, 20 percent of the purchase goes directly to the charity associated with that designer. They also work closely with organisations to measure the impact of contributions made from the site, feeding this information back shoppers to demonstrate the tangible effect of their purchases.

This is a really inspiring way to boost profits and create a positive social impact at the same time.

www.communitycollection.com